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About Us
- Rachel
- All the views on this page represent me. Not any agency I may work for in the future. Just me. I hope not to offend anyone so thank you for coming, I hope you enjoy your stay and visit me again soon.
7 comments:
Hey girls, I hope you don't mind me checking our your blog - I just find it interesting to see how other student creatives are going about their business in these final few weeks of uni.
It's clear you've put a lot of effort into your work for Nando's (this was the D&AD brief, right?) but I'm not totally sure I get it.
Of course I get the idea behind "Chickens to die for", but the problem I'm having with it is that all of your executions show the CHICKEN dying. To me this just makes the communication a little awkward as you're saying two opposing things - if the chickens really are "to die for", then shouldn't it be the consumer that is dying for them/risking their lives for the taste of them?
Hope you don't mind comments from a stranger, and that it's only intended as constructive criticism (the term every creative just loves! lol)
Well good luck anyway with your week of crits lined up, girls.
Lol we can see where you would get that from... but we thought of it more in the double ended way, the chickens have to die for nandos and its just sooooo good that its to die for, we went for the other approach rather than the obvious meaning of the line.
i understood the double ended (although it is a bit awkward). but then, why is the chicken suffering? if it´s sacrificial as you say, wouldn´t a chicken be proud to die for nandos?
i´m not crazy about the concept but i think it still needs a twist.
research a little more on sacrificial, what attitudes other then screaming or being scared of dyign are there? i think the videos are cute and the escalator thing is pretty cool.
again, not crazy about the concept but you CAN build more on it. and what´s with the "..." at the end? did you ever notice how students or juniors use these things all the time?
to me it just says "i have something more to say but i don´t know what it is or i´m not sure about closing this maybe i could´ve done something else". just "." and be done with it.
cheers and good luck.
Hey guys, great to see creatives putting in the effort.
And i like the idea of chicken to die for, but i'd have to agree with Haley, it only makes sense 'chicken to die for' if its the consumer dieing for the chicken. It kind of reminds me of the strategy for ribene, with (if i remember) only the best berrys make it, where the berrys get killed... or even the recent cadburys creame eggs stuff, with them all killing themselves for it.
I think maybe if you, changed the strategy a little to maybe... 'it's the way they would have wanted it' like if the chicken is going to die this is how they want to go... or maybe you could just change it to... you'd kill for a nandos.... or something like that. either way i'm just rambling.
But if there is one thing i've learnt from working in the industry it's that ultimatly, first the strategy has to be right, the message has to be right and aslong you communicate that message clearly, you can then be as creative as you like.
I think if you want to do the Could you kill for a nandos?' thing, i'd just take a picture of a chicken in an alley way with a look of sheer fear on his face (big eyes an all) with the silloutee of a hand holding a knife against the back ground.
this way the message asks the consumer to think if they would really like a nandos and shows the extreme mesures that hunger for nandos can cause.
I hope this helps. I'm gonna have a look through more of your work today and give as much help as i can.
all the best.
Hope i can help.
Yeah, Bez has some good ideas about how you could remedy it - I think it could maybe work like that. And I'd have to agree with Facu's comment about putting "...." at the end (as you also have done with your Breville "Clearly better..." - advertisers do tend to hate this cos you are leaving it open-ended and giving the impression you're not even sure what you want the line to say. Be confident about the lines you're using, and unless something is going to follow on from them, try not to put "...." (even if something IS going to follow on -e.g. a consecutive ad to reveal something- it's still advisable to just never use the "....")
Good luck with all the other crits you've got lined up!
yeah dave birss pointed that out to us last week. Anyway all thats getting replaced as we speak!
I'd advise losing the idea altogether . Feels too familiar.
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