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About Us
- Rachel
- All the views on this page represent me. Not any agency I may work for in the future. Just me. I hope not to offend anyone so thank you for coming, I hope you enjoy your stay and visit me again soon.
3 comments:
As i have nothing to do today i though i'd give you some feedback on your work. i hope you don't mind.
Firstly i'd like to say that i think creatively you guys are doing really well, your thinking seems to be going in the right direction and feels original which is nice.
But the problem, which i think most upcoming creatives have, is that they don't think strategically for long enough.
For this salt and shake campaign i think that the little bit of blue thought is relly nice, but there is something in my head that screams whenever i see an ad thats based around a sexual connotation. It always comes across as being a bit cheap and as juniors looking for a job, this certainly won't help as most agencies see porfolios everyday and every portfolio has a some 'sex' joke in there, and after a while it becomes really (i hate to say it) childish and immediatly it goes against you.
the truth with this product is that it has this little bit of fun with it that you don't get with other crisps, this little bag of salt that you add yourself. So for me the idea for this campaign is about the fun being in the shaking. I know this is blinding obvious, but when something is sooo obvious you shouldn't ignore it. Yes it makes the job harder to find something creative, but thats whats gonna make you better. salt n shake has nothing to do with sex or inuendo, its not like a pot noodle (which could do it because the snakc itself was seen as being "cheap" so they could get away with being a little "filthy" as they say.)
For salt n shake, its all about the fun of having to shake it.
As i said i think creatively you guys have a great sense of humour, i would just think through more on what the best thing is for the product, because if you go into a crit, explain your reason for the idea in one sentance and have it make sense at the same time it will really help.
I found that when looking for a job/placement, in the end it was about being able to go into an agency, show your work and make it as difficult for them to find a fault as possible.
beacuse your asking for a crit, they are ready to give it and if they can't find fault, then its a damn good book and if you can make it enjoyable, it means it's great creatively.
One of things we did (as you probably have learn't yourself) is to make a few rules to stick too.
1. no sex jokes (overdone and childish) every creative team, will sigh when they see it.
2. no charities (every student has them and if you don't it's all the better)
3. don't pick products that have great advertsising already (beer brands, sport brands, ipod, nike etc), the moment you walk in for the crit, they already know a better ad that exists and this will be the argument against yours. so your fucked.
4. pick products with really shit advertising, (we choose DFS sofa's) beacuse firstly, everyone hates the ads already, so no matter what you do, its better than whats there already, which means a big point for you. Secondly, the people you show it too won't be able to think of anything better in the 30 seconds that they look at it, beacuse it's a difficult brief. Thus it makes you look even better if you do it well.
5. don't pick products that don't advertise just because they have a great usp. This relates to your brevile campaign. brevile would never do a big campaign based on see through products, maybe they would do one ad but thats about it. And the USP does all the hard work for you, it doesn't show me how creative you are, just how good the product is (if you get me) it's like picking a brief for a microwave that can turn anything into gold, the product usp sells itself and doesn't need to be advertised.
Overall, if you can have a great thought about the product, a true one, not one made up for the sake of creativity, and make that as interesting as possible, then it will work.
if you look at all the best advertsing, usually the thought is very simple, but the cerative is what makes it great.
thats what you gotta do, find good products to work on, keep the idea simple and true, once you have that established, then you can go as crazy as you like, just as long as you stick to the simple thought.
well WOW and thank you Bez! Yeah most of the points you mention we are learning slowly but surely!
very much appreciated.
I know how difficult it can be trying to get into london.
I studied up north and i know how hard it is having to go down and see as many people as you can in London, but it will pay off. The best thing is too see as many people as poss. Once you find the right 5 agencies or so, the ones who give you the advice that you think is correct and the ones who really are trying to help, then just focus on them.
In our final year of study we used to go down for one week at a time every month, for twelve months. each day seeing 3 agencies and luckily by the end we got to where we wanted.
Its the only way you can do it. We also looked abroad, london seriously isn't the only place, if anything it can be very much in it's own bubble of genuis... it has a habit of thinking it's great and this just creates a silly pressure about getting a job and keeping one. Truthfully you can do good work wherever you are as long as their is a client and you've got good ideas, then they will eventually be made.
Try looking to other countries, sweden, amsterdam, america, australia even brazil. If you like the agency just try. you've got nothing to lose.
I did my time in london and am now thankfully away from that shit hole, yes it was a great starting place but it certainly isn't the best place to live a life and thats ultimatly what your going to be doing.
either way get what you can.
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